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From a small Finnish farm to the development of functional mushroom beverage categories In the afternoon when the body and mind are tired, Westerners often drink a cup of coffee to refresh themselves. However, 34-year-old Tero Isokauppila prefers the “needle bed” of traditional Chinese medicine. He sleeps on the needle bed for half an hour every day and wakes up full of energy.
Although it sounds strange, for the founder of Four Sigmatic, a Finnish company, it is just using the treatment of the ancient world to solve the problems of modern life. As a traditional culture lover, Tero found inspiration for food innovation in the mushroom culture of traditional Chinese medicine.
Everything can be paired with mushrooms? The Finns made “mushroom coffee” popular in the United States!
Since 1619, the Tero family has lived on their own farm for four hundred years. Tero has grown up with mushrooms on the farm since he was four or five years old, which made him have a strong interest in mushrooms and superfoods since he was a child.
He believes that people all over the world will fall in love with mushroom coffee, and even wants to sell mushrooms to those who don’t like mushrooms. This is a bold and even a little strange idea, but history has shown that many successful ideas are considered bold and strange when they are proposed.
In just a few years, the company has grown into a healthy lifestyle brand that “endorses” mushrooms. It is understood that Four Sigmatic’s sales in 2017 were eight figures, and its sales doubled in 2018. According to Crunchbase data, Four Sigmatic’s annual revenue is 61.7 million US dollars.
Tero said that the purpose of the establishment of Four Sigmatic is to help promote the 50 most studied foods in the world, many of which are functional mushrooms, adaptogens, and now popular superfoods such as turmeric.
Everything can be paired with mushrooms? The Finns made “mushroom coffee” popular in the United States!
Mushroom coffee is the core product of Four Sigmatic. Unlike ordinary coffee, it can increase people’s brain power, improve efficiency, relieve stress, and also contains various minerals and nutrients. Each serving contains 40 mg of caffeine, only 10 mg of caffeine per cup of standard coffee.
Mushroom coffee is made by adding liquefied and dried mushroom extract to coffee. It can be consumed just like instant coffee by mixing it with hot water. “It tastes similar to standard coffee, with almost no mushroom flavor, but retains many of the nutrients of mushrooms.
Recently, Four Sigmatic has also launched a mushroom coffee using Hericium erinaceus and Chaga as raw materials, claiming that it can improve immunity, help keep the mind clear, and improve work efficiency.
